What makes a great marketing email?

July 3, 2019 • Tech

Email marketing is still the number one way to engage with your customers right where they’re spending the most time- in their inbox. If you need some help with your email marketing, Click Consult has some excellent information to help you take your campaigns from good to great.

Did you know that email marketing has an ROI of 3800%? Here are some ways you can improve your marketing emails this year:

Write Great Subject Lines

Your subject lines determine whether someone will open your email. That’s why it needs to grab attention amongst all the other emails in their inbox at the same time. It may take you some time to find the perfect subject lines for your target audience, which is why it’s a good idea to split test different subject lines until you find the type of line that resonates with your customers.

Be personal

Your customers don’t want to feel like they’re just another customer to you or just a number. That’s why it’s a good idea to use personalization in your emails and even your subject lines. You can do this by using your recipient’s first name and using ‘you’ and ‘your’ so your customers feel like you’re speaking directly to them.

Be relevant

You never want your customers to think “why are they emailing me?” or “this means nothing to me.” If this is the case, you’ll find that they soon begin to unsubscribe from your emails.

Instead, make sure that your emails are relevant and get straight to the point. They should immediately communicate your message within the first couple of sentences, so you can demonstrate that you respect your customer’s time.

Make it readable

No one wants to read a block of text, and if you convince your customers to open your email, only to overwhelm them with a huge paragraph of words, they’re likely to just click back to their inbox.

Remember, people are often checking their email while on the go. They may be checking it on their smartphones while in line at a coffee shop, taking a break at work, or on public transport. Make it easy for them to skim and scan if you want them to actually read your emails.

Use a call-to-action

Without a call-to-action, you may find that your email recipients have no idea what you actually want from them. Make sure that you tell your customer exactly what you want them to do- whether that means following you on social media, purchasing a product, or reading a blog post.

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